The bool story

I founded bool in New York in 2023, driven by my own dissatisfaction with the options available for managing the aftermath of a night out. Balancing a demanding corporate career with a vibrant social scene in my mid-twenties, I craved a solution—no pun intended—that would help my friends and me tackle hangover symptoms and general fatigue from long work hours. Determined to find a remedy that aligned with our fast-paced lifestyles, I embarked on a journey of collaboration with top scientists in the Netherlands. After 10 months of intensive research and development, we crafted a range of performance powders (not the kind you’re thinking of) that, when mixed with water, deliver a powerful dose of nutrients and electrolytes directly to the bloodstream. More than just a hangover cure, bool is designed to restore fluid balance in the body, enhancing cognitive function and sharpening focus for the everyday challenges.

I invite you to experience the difference for yourself. If bool doesn’t meet your expectations, your purchase is on me — no questions asked.